If you are working a trade show, or even attending a trade show you are going to be overwhelmed by the number of people that you meet. This is a huge opportunity to not only try to sneak in a sale, but to also create a group of contacts that can be very helpful in increasing the bottom line of your business in the long haul.
How to maximize this group of people that you have meet becomes your greatest task and while some people readily remember everyone they meet, not everyone remembers everyone. Your simplest method to keep up with everyone is to purchase something that will allow you to divide all of the cards and brochures into different stacks so you can separate out people who would be potential vendors from those who would be potential clients.
Remember; while the excitement of a trade show is buzzing around and the initial mountain of mail coming in from various people you met after the show will be humongous how can you make sure you stand out to people? First, there is no reason at all to insist upon trying to make a sale. If you are only worried about making a sale then you are going to be pushing the people you meet into making a purchase. This can sometimes be a major turn off to some people and at worse could be considered nothing more than a sales attempt that is thrown into the trash immediately.
Your optimal situation is to instead work on building a good business relationship with the people by sending friendly letters, cards, greeting cards or some other form of personal communication that is not in the form of a sales letter or other form of sales material. This may be hard for some people to actually handle, but it is a skill that should be improved upon with plenty of practice. While some people are naturals when it comes to striking up business relationships other people struggle continuously, your goal is to become someone who seems to be a natural at creating your business relationships.
One of the best methods of doing this is to ensure you do not come across as pushing a sale. If someone thinks you are only out to make a sale they are likely to tune you out. If however someone things you are being friendly and merely building contacts then they are much more likely to be open and receiving of your communication. This is a fine line to tread that can make a huge difference in your final bottom line.
Remember, people are much more likely to conduct business with people whom they have previous business relationships with.
Look carefully for methods that will allow you to easily build those all important and valuable relationships without breaking the bank financially. Look for methods that will allow you to increase your bottom line slowly and over time and you will find a the results overwhelmingly better than if you insist upon pushing sales immediately upon people that you have met at the trade shows.
Remember, cultivating those contacts as quickly as possible helps ensure that everyone is able to walk away from the trade show as happy as possible and with the greatest amount of contacts possible. There are great ways to cultivate the contacts and you are sure to discover many of them as you prepare for your trade show. Just remember; never look pushy or desperate when you are talking to contacts so you do not run someone off.
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